What make us who we are.

From young age, Swedish artist Martinsson was always inspired by the simplistic, yet very stylish design brought to the world by the global modern furniture and homeware store from Sweden. When asked to come up with an idea for a lamp, he immediately got to start and kept the simplicity, yet style in mind that he was so inspired by.

Born was the SWED Lamp, brought to market in October 2020. Initially a huge hit online in Europe, partly due to the various lockdowns relating to the Covid-19 pandemic, the lamp is now only for sale outside of the EU. There continues to be a focus on online selling to be better able to reach out to our varied customer base.